Q4 2023 Performance of Top Theme Parks Apps on iOS in the UK

As the year 2023 drew to a close, the performance of theme park applications on iOS devices in the United Kingdom presented an interesting tableau of user engagement. Sensor Tower's latest data offers a glimpse into how these apps fared in the fourth quarter.

Disneyland® Paris saw its downloads fluctuate, with a notable peak of 7K during the festive week of December 25. Weekly active users showed a similar trend, starting at 15K and ending the quarter with a slight increase to nearly 15K.

Alton Towers Resort — Official experienced a surge in downloads in mid-October, reaching over 15K before a sharp decline to just under 1K in early November. However, weekly active users remained relatively steady, starting at 26K and descending to around 18K by the year's end.

THORPE PARK Resort – Official downloads peaked mid-October at over 12K but saw a significant drop to a few hundred by November. The app's weekly active users mirrored this decline, plummeting from 18K to just above 2K by December 25.

LEGOLAND® Windsor Resort downloads saw an impressive rise to over 5K in late October before falling to 1K towards the end of December. Similarly, weekly active users started strong at 15K but decreased to approximately 7K by the quarter's end.

My Disney Experience, the only app in this roundup to generate revenue, saw its earnings fluctuate, with a high of $1.7K in early October and ending the quarter with $825. Downloads and weekly active users both experienced growth, with downloads starting at around 2K and increasing to over 2K, and active users growing from 4K to over 4K by Christmas.

For more detailed insights and data, visit Sensor Tower, where the performance of these apps and many others are tracked and analyzed.